Boyd wheels

Despite being a smaller company, the technology in our wheels rivals some of the largest and most advanced wheels on the market.

We find that we need to punch above our weight class. People love supporting a smaller, family run business, but nobody wants to buy high performance wheels  if it means there’s a disadvantage by supporting the little guy. In fact we find that we have to be even better to earn our spot in this industry. If we were “just as good” as an established brand then there’s no reason for people to look at our company. To establish ourselves as one of the best wheel companies out there, we know we have to provide better options than what people can already find. Because we are a smaller brand and don’t have the overhead costs as a lot of the larger brands (like sponsoring multiple Pro Tour teams) we can bring this tech to the consumer at a much better price. The pricing in place is to support a family, not multiple layers of a large corporation, owned by other corporations.

This is why we have worked so hard in the design of our hubs and rims. Every aspect of our design is highlighted on the left side of this page. We use the best spokes and nipples on the market and hand build all of our wheel sets in our own wheel building facility in Greenville, SC.

Hide my bell

Every proper city bike has a bell, but for a lot of sportive cyclists that thing is a no-go: it looks stupid, it ruins the aerodynamics and hey, the pros don’t ring either! Sounds familiar? Then the HideMyBell is made for you. It integrates the bell discretely in an out-front handlebar mount for your bike computer. You don’t see it, but your fellow road users will definitely hear you coming!

The newest version of the HideMyBell is available in specific models for Garmin, Mio, Bryton, Polar, Sigma & Wahoo bike computers. Another novelty is the possibility to hide an action camera or lamp discretely underneath the computer mount. This makes the HideMyBell the most versatile bike mount on the market.


Ladies and Gents the wait is over. NixFrixShun is a over-the-top quality chainlube which is VERY quiet, long lasting and will work very well in all conditions.

Not like other lubes where most of the bottle is filled with solvents, NFS is 100% product.  Each bottle contains approximately 10,000 miles worth of bicycle chain lubrication.

Owing to my past employment history I’ve got deep knowledge with high tech industrial lubricants. That and the never ending quest to find something that will last one week of commutes in all weather and actually does the job has been frustrating at best.

NFS is a no holds barred chain lube that will last for extended periods of riding and does a terrific job of lubricating the chain.